HVAC SEO that owns the heatwave.
When the AC dies at 2pm in July, you want to be the first call. We rank you for emergency, replacement, and maintenance-plan searches in your metro.
The same problems show up across hvac contractors.
Emergency 'AC repair near me' goes to the franchise with 800 reviews
Maintenance plans get zero search traffic because you never built pages for them
Your blog is 4 posts old, all from 2022
Tune-up specials live on Facebook instead of an indexed page
Every hvac seo engagement ships with:
Emergency-intent keyword cluster
Dedicated pages for 'AC repair near me', 'no heat', 'furnace not working', plus neighborhood variants in your metro.
Maintenance-plan content engine
Long-form pages for annual contracts, tune-up specials, and seasonal promos — each indexed and converted to leads.
GBP + review engine
Daily posts, citation building, review request automation tied to job completion, Q&A management.
Service-area landing pages
One page per ZIP/neighborhood you serve, with local schema and proof of completed jobs in that area.
Speed + schema audit
HVACBusiness schema, FAQ markup, sub-2s LCP on phones — what Google rewards for service-area businesses.
Monthly visibility report
Real GSC data — clicks, impressions, top queries, top pages — with a one-page summary of what changed and what's next.
Your first 90 days with RapidLocal
Heatwave foundation
HVACBusiness schema, GBP cleanup, 20 neighborhood pages, plus the first emergency-intent pages (AC repair near me, no heat, furnace not working). LCP under 2s on mobile because heatwave traffic is 80%+ phones.
Maintenance plans + brand queries
Dedicated pages for annual maintenance contracts, tune-up specials, and brand-repair terms (Carrier, Trane, Lennox, Goodman). Brand queries convert at 4–6x city-only terms and almost no one builds pages for them.
Review engine + seasonal automation
Review requests after every install/repair, weekly GBP posts, and seasonal content scheduled to hit page one 4 weeks before peak demand. Heatwave content lives in March; cold-snap content lives in September.
RapidLocal vs. typical agency vs. DIY
| RapidLocal | Typical agency | DIY | |
|---|---|---|---|
| Setup fee | $0 | $2,500–$5,000 | $0 |
| Monthly | $99–$699 all-in | $1,500–$4,000 SEO only | Your time |
| Content cadence | Weekly, included | 1–2/mo, extra | When you find time |
| GBP + reviews | Included + automated | Usually extra | Manual |
| Reporting | Real GSC data monthly | Vanity rank-tracker PDF | Squinting at GSC |
| Exclusivity in metro | One client per trade | No — competes with you | N/A |
An HVAC operator stopped buying Angi leads by month 9
Illustrative result: a 4-truck HVAC company on the Grow tier launched with 9 indexed pages. By month 6 they had 52, including 14 maintenance-plan pages and 22 brand-repair pages. Maintenance plan signups from organic went from 3/month to 17/month. By month 9 the owner downgraded Angi from $1,800/mo to $0 because organic + GBP was delivering 3x the leads at 1/8th the cost per lead. Your numbers depend on metro competition and your existing GBP review base.
How they answer the 2pm emergency callFrom $99/mo. Everything bundled.
Website, CRM, sales automation, scheduling, and analytics — one flat price, no per-seat fees. HVAC pages, SEO, and lead routing are included on every plan.
SEO for hvac — FAQ
How much does HVAC SEO cost monthly?
Pricing is the same productized stack across every trade: $99/mo on Launch, $299/mo on Grow (most clients), or $699/mo on Operate. SEO content, GBP work, citations, schema, and reporting are included — no separate retainer. See /pricing for setup fees.
How long until HVAC SEO shows results?
First indexed impressions in 30 days, measurable lead volume changes at 90 days, page-one rankings inside 6 months for most non-franchise terms.
Will SEO work for a single-truck HVAC operation?
Yes — and arguably better, because Google rewards genuine local proximity. We rank single-truck shops over national chains in their own city all the time.
Do you also handle Google Ads for HVAC?
We focus on SEO + GBP. We don't manage paid ads, but we'll set up conversion tracking so your ad agency can measure properly.
What about Yelp, Angi, and Networx?
Marketplaces siphon margin. Our goal is to make your own site and GBP the primary lead source so you can downgrade or drop those.
Can you rank a brand-new HVAC company?
Yes. New sites rank for long-tail and neighborhood queries quickly. We launch with 20-30 service-area pages so you have indexed surface area immediately.
Do you run multiple HVAC clients in one city?
No — one HVAC client per metro. Your rankings are exclusive.
What's the most under-targeted HVAC SEO opportunity?
Brand-specific repair queries — 'Carrier furnace repair [city]', 'Trane tune-up [city]'. Almost no one builds pages for them and they convert at 4-6x city-only terms.
Ready to own hvac seo in your metro?
One trade per city. 30-min call to scope.