What Google Business Profile management actually costs.
Agencies quote $500 to $2,000 a month for GMB work and rarely say what happens each week. Ours is $297 to start and $99 a month, with the deliverables written down.
- $297 setup
- $99/mo
- No contract
- Add-ons only if you want them
The price range is enormous because the deliverable is usually undefined.
Ask three agencies what GMB management costs and you will get $400, $900, and $2,500. The spread exists because most proposals describe an outcome — better rankings, more calls — instead of a weekly deliverable you can check.
When the deliverable is undefined, what you are usually buying is an audit in month one, a handful of posts in month two, and a PDF report thereafter. That is why so many local businesses have hired someone for their profile and still have a profile with nothing on it.
Our pricing is low because the work is software, not labor. The posts are generated, the review requests are triggered by job completion, the replies are drafted automatically, and the rank grid runs on a schedule. A human tunes the categories and watches the output.
That structure is also why there is no contract. If the posts stop appearing and the review count stops moving, you can see it in the profile and in the grid, and you should leave. Pricing that assumes you will notice is pricing that has to keep working.
What the market charges
| Option | Typical price | What you actually get |
|---|---|---|
| Doing it yourself | $0 plus your evenings | Realistically, zero posts a month by week six |
| Freelancer on a marketplace | $150–$400/mo | A few posts, no review system, no measurement |
| Local SEO agency retainer | $800–$2,500/mo | GMB bundled into a broader retainer, plus a monthly PDF |
| Review software alone | $100–$300/mo | Review requests only — no posting, no profile work |
| RapidLocal | $297 setup, then $99/mo | Posts weekly, reviews on every job, reactivation, profile tuning, monthly grid |
Common questions
How much does Google Business Profile management cost?
Across the market, roughly $150 to $400 a month from freelancers and $800 to $2,500 a month from agencies, usually bundled into a wider SEO retainer. Ours is $297 to set up and $99 a month, with the weekly deliverables specified rather than implied.
Why is your pricing lower than an agency's?
Because the recurring work is automated. Post generation, review requests, review replies, and rank tracking all run as software on a schedule, so the monthly cost is not somebody's hourly rate. Human time goes into the initial profile tuning and watching the output, which is where judgment actually matters.
What does the $297 setup cover?
A full profile audit, the rebuild against that audit, your past-customer reactivation campaign imported and scheduled, and a baseline geo-grid rank report. It is the first 30 days of work, charged once.
Is there a contract or minimum term?
No. Month to month, cancel anytime. You keep the profile and everything on it — we never hold the listing.
Are there any other fees?
Only the add-ons you choose: extra locations at $49/mo each, Review Blitz at $199 one-time, photo and video pipeline at $79/mo, citation cleanup at $299 one-time, missed-call text-back at $49/mo, the AI voice agent at $199/mo, and a website at $499 plus $29/mo. Nothing is bundled in by default.
Do you work with more than one business per city?
Not in the same trade. One client per trade per metro, because ranking two competitors in the same three-pack is not something anyone can honestly promise.
See what your profile is missing — free.
We score your categories, services, photos, review velocity, and map pack position against the businesses currently beating you, and email you the report. No call required.
Last reviewed and updated by the RapidLocal team.