Turn two years of past customers into two years of reviews.
You already did the work. Your last 24 months of customers get imported and paced into a review campaign over 30 to 60 days — the fastest legitimate way to move a review count.
- 24 months of customers
- Paced over 30–60 days
- Never blasted
- Included in setup
The reviews you are missing are from jobs you already finished.
A typical contractor has completed several hundred jobs and collected a couple dozen reviews. The gap is not a service problem. It is that nobody asked, and the moment passed.
That backlog is the single largest untapped asset in most local businesses. Every one of those customers is a person you did real work for, and a meaningful share of them will leave a review if asked directly and made to do almost nothing.
This is why reactivation is the first thing we run rather than an upsell. It is what makes month one feel like something happened, and it is what makes the ongoing job-done requests build on a real base rather than from nineteen.
The discipline is pacing. A profile that has averaged one review a month for three years and suddenly collects forty in a week is asking for a filter or a suspension. Requests go out staggered across weeks, and the pacing is enforced in the sender rather than left as a setting somebody can turn up.
How the campaign runs
- 01Import the listCSV export, QuickBooks, Jobber, ServiceTitan, or a spreadsheet the office keeps. Names, phones, emails, and job dates are enough.
- 02Clean and rankDuplicates removed, bad numbers dropped, and the list ordered so the most recent and most reachable customers go first.
- 03Pace the sendsRequests staggered across 30 to 60 days at a rate appropriate to your current review count and history. Never a blast.
- 04Route the responsesHappy customers go to Google. Low ratings alert you privately so an old grievance gets a call, not a public post.
What a reactivation typically looks like
| Stage | Before | After the campaign |
|---|---|---|
| Review count | Roughly 20, most of them years old | A materially larger count with recent dates |
| Review recency | Newest review is 14 months old | Fresh reviews landing every few days |
| Effort from you | Approving an import once | None — it runs on the schedule |
| Risk profile | N/A | Paced sending, no velocity spike |
| What comes next | Back to forgetting to ask | Job-done requests keep the flow going |
Common questions
Can I ask past customers for a review months or years later?
Yes. There is no time limit on asking, and a customer who remembers a job going well will usually still write about it. Recent customers respond at a higher rate, which is why the campaign works through the list newest first.
Is a review reactivation campaign safe for my profile?
It is when it is paced. The risk is velocity, not age: a profile that jumps from a trickle to dozens of reviews in a few days can get reviews filtered or the listing flagged. We stagger sends across weeks at a rate scaled to your existing review history, and that pacing is enforced in the sending system rather than being a setting.
What customer data do you need?
A name, a phone number or email, and ideally the job date and service. A CSV export from your invoicing or job software is almost always enough. We handle deduplication and scrubbing bad contacts.
What if some of those old customers were unhappy?
Some will be, and it is better to find out on a private alert than in a public one-star. Any low rating routes to you immediately with the customer and job attached, which gives you a chance to make a call before anything is posted.
How many reviews should I expect from a past-customer list?
Response rates vary widely with list quality, job type, and how recent the work was. We will not put a number on it before seeing your list — but a few hundred contacts is enough to change what a homeowner sees when they compare you to the businesses beside you in the pack.
Is the reactivation campaign extra?
The initial campaign is part of the $297 setup. If you have a large list and want an aggressive 90-day run, the Review Blitz add-on is $199 one-time.
See what your profile is missing — free.
We score your categories, services, photos, review velocity, and map pack position against the businesses currently beating you, and email you the report. No call required.
Last reviewed and updated by the RapidLocal team.