Review generation for contractors — plus the ranking work around it.
Plumbers, roofers, HVAC, electrical, landscaping. Your last two years of customers reactivated, a request on every job going forward, replies handled, and the profile itself tuned so the reviews actually change where you sit in the map pack.
- Built for trades
- Past customers reactivated
- Rank grid every month
- $297 setup, $99/mo
Contractors don't have a review problem. They have an asking problem.
Almost every trade business we audit has hundreds of satisfied customers and eleven reviews. The work was good. Nobody asked. The one customer who did leave a review was annoyed about a scheduling window in 2023, and it's the first thing a prospect reads.
The fastest legitimate fix is the customer list you already have. We import the last 24 months and pace requests out over 30 to 60 days — paced deliberately, because forty reviews landing in a week looks exactly like what Google filters. That single campaign is usually the biggest jump a trade business ever gets.
After that it's maintenance: every completed job triggers a request while the work is fresh, reminders stop after two, and low ratings come to you privately before they go public.
And because review count on its own doesn't decide the three-pack, the same subscription rebuilds and feeds the profile itself — primary and secondary categories, full services list, weekly posts, geo-tagged photos, seeded Q&A — with a geo-grid rank report every month showing whether the pin moved. Reviews and rankings, one flat price.
The first 60 days
- 01Week one — list import and auditYour customer list comes in from your CRM, invoicing tool, or a spreadsheet, and the profile gets audited against whoever currently holds your three-pack.
- 02Week one — baseline rank gridA geo-grid across your metro showing exactly where you rank today, so everything after has something honest to compare against.
- 03Weeks two to eight — the reactivation campaignPast customers contacted in paced batches, spaced so the velocity looks like a business that got busy rather than a business that bought reviews.
- 04Ongoing — every job, every weekRequest on completion, replies within the hour, 2–4 posts a week, photos and Q&A, and the rank grid re-run monthly.
What contractors usually try first
| Approach | What actually happens | RapidLocal |
|---|---|---|
| Asking in person at the end of a job | Works when you remember. You remember maybe one in ten. | Automatic on every completed job |
| A review card or QR sticker | Sits in the van | One-tap link straight to the review box |
| A review tool subscription | Review count rises, map position doesn't | Reviews plus categories, posts, photos and rank tracking |
| An agency retainer | $500–$1,500/mo, reporting you can't read | $99/mo flat with a geo-grid you can actually read |
Common questions
How do contractors get more Google reviews?
Two things, in order: reactivate the customers you already served, then never rely on memory again. A paced campaign across your last 24 months of customers produces the big jump; an automatic request on every completed job keeps the count climbing after that.
Is it safe to ask a lot of past customers at once?
Only if it's paced. A sudden burst of reviews on a profile that averaged one a quarter is the pattern Google's filters look for. We spread the campaign across 30 to 60 days so the velocity reads as a business that got busy.
What if I don't have a customer list?
Invoices, job sheets, a phone's call history, a QuickBooks export — anything with a name and a phone number or email works. We clean and de-duplicate it before anything goes out.
Will more reviews get me into the map pack?
They help, but they're one input. Google weighs relevance and proximity alongside prominence, so a profile with the wrong primary category can gain fifty reviews and barely move. That's why the same $99/mo covers the category, services, posting and photo work — and why we measure position with a monthly grid instead of just counting reviews.
See what your profile is missing — free.
We score your categories, services, photos, review velocity, and map pack position against the businesses currently beating you, and email you the report. No call required.
Last reviewed and updated by the RapidLocal team.