Review generation services that run on every finished job.
A review generation service only works if the ask happens every single time. Ours is wired into the job, not into somebody's memory — text and email requests, one smart follow-up, hard stops after a review or an opt-out.
- Every job, no exceptions
- SMS + email
- $297 setup, $99/mo
- No per-request fees
The ask is not the hard part. Doing it ten thousand times is.
Nearly every owner already knows to ask. What breaks is consistency: the week of the big install, the month the office manager quits, the stretch where the phone never stops. Ask rate drops to nothing and the profile freezes right where it was.
Automation fixes that, but only if it is wired to the job rather than to a person. When a job closes in your CRM, the request is queued. It goes out at an hour your list actually opens messages. If nothing happens, one follow-up arrives, calibrated to how that customer behaved, and then it stops for good.
Volume alone is not the goal either. A hundred reviews in a week looks purchased and can trigger a filter. We pace the reactivation of your old list over weeks and keep the ongoing flow at the rhythm of your actual job count.
And the cost stays flat. Most review generation services charge per location, per seat, or per message, so the bill grows exactly as the program starts working. Ours does not: $297 to set up, $99 a month, cancel whenever.
How the generation engine works
- 01ImportYour CRM connects directly, or a spreadsheet works, or Zapier bridges whatever you run. Past customers and new jobs both land in the same list.
- 02PersonalizeEach request carries the customer's first name rendered onto a branded card, in your colors, sent as a picture message or email — not a generic block of text.
- 03Follow up, then stopOne behavior-based follow-up at adjustable intensity. Thirty-day cooldown per customer, permanent suppression once someone reviews or replies STOP.
- 04MeasureRequests sent, click-through on the review link, and the number that actually turned into a posted review — so you can see conversion, not just activity.
What review generation usually costs
| Typical service | RapidLocal | |
|---|---|---|
| Pricing model | Per location or per message | $297 setup, $99 / month flat |
| Existing customers | Not included | One paced reactivation campaign |
| Replies to reviews | Extra | Included |
| Setup work | You configure it | We configure and operate it |
| Contract | Annual, common | None |
| Review gating | Sometimes offered | Never — against Google policy |
Common questions
What is a review generation service?
A service that systematically asks your customers for reviews — usually by automated text and email after each job — and follows up with the ones who do not respond, so review count grows steadily instead of by luck.
How much do review generation services cost?
Most charge per location or per message, which commonly lands between $150 and $500 a month once volume picks up. RapidLocal is $297 to set up and $99 a month flat, regardless of how many requests go out.
Is it legal to ask customers for reviews?
Yes. Google encourages asking. What is against policy is offering incentives for reviews or only asking customers you expect to be happy. We do neither.
What response rate should I expect?
It varies by trade and by list quality, which is why the dashboard reports request-to-review conversion rather than just sends. The reactivation campaign on an old list almost always converts lower than requests sent the day a job finishes.
Can you generate reviews on Yelp or Facebook too?
Google only for now, because Google reviews are what feed the map pack and the calls. Facebook and Yelp are in development.
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Last reviewed and updated by the RapidLocal team.
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