Fix guides
Something wrong with your Google listing? Start here.
Plain fixes for the problems that take a local business off the map — written as the actual sequence, not a list of tips.
Not showing on MapsNine times out of ten it is one of six things: the profile isn't verified, it's suspended, it's a duplicate, the address or service area is wrong, the category is wrong, or you're simply outside the search radius you're testing from. Work through them in that order.Profile suspendedSuspensions come in two flavors — soft and hard — and they are almost always triggered by an edit, an address problem, or a guideline violation Google's automated systems flagged. Fix the underlying cause first, then file one clean reinstatement request with evidence.Verification failedVideo verification is now the default for most service businesses, and it fails for predictable reasons: the recording didn't establish location, didn't show proof of management, or was cut into pieces. One continuous take that hits all three checkpoints passes.Reviews not showingReviews disappear for three reasons: the spam filter caught them, the reviewer's account was flagged, or someone reported them. Most filtered reviews are recoverable, and most are caused by how the review was requested rather than what it said.Wrong info on profileGoogle accepts edits from users, from third-party data, and from its own machine learning. If your hours, address, phone, or category keep reverting, something outside your dashboard is feeding Google a different answer — and until you fix that source, the edits will keep coming back.Duplicate listingDuplicates split your reviews, split your ranking signals, and send customers to a phone number you may not even own anymore. The fix is to claim the duplicate and request a merge so the review history consolidates onto the listing you keep.Someone claimed my listingUsually it's a former marketing agency, a previous employee, or the person who set the profile up years ago on a personal account. Google has a formal ownership request process, and it works — but only if you can prove the business is yours.Dropped out of the map packA sudden drop is almost always a change: an edit you made, a filter Google applied, a competitor's surge, or an algorithm update. A gradual drop is decay — reviews stopped, posts stopped, and the profiles above you kept moving.Ranking but no callsImpressions without calls is a conversion problem, not a ranking problem. The profile is being seen and passed over — usually on review count, review recency, photos, or a listing that doesn't answer the one question the searcher has.
Definitions behind these fixes
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