Google review link

A Google review link is a URL that opens a business's Google review form directly, with the star rating ready to tap. It is built from the business's Place ID in the form search.google.com/local/writereview?placeid=YOUR_PLACE_ID, or copied from the "Ask for reviews" button on the Business Profile.

Sending customers to the profile instead of the form adds several taps, and every tap loses people. The direct link opens the form on both phones and desktops.

The same link should go to every customer. Sending unhappy customers somewhere else is review gating.

Wrapping the link in a tracked redirect lets you see who clicked without changing where they land.

Why it matters

It's the single easiest improvement to review conversion: fewer steps between the request and the stars.

FAQ

Common questions

Where do I find my Google Place ID?

Google's Place ID Finder tool returns it for any business. The Business Profile's "Ask for reviews" share link contains it too.

Does the review link expire?

No. The Place ID stays the same unless the listing is removed and recreated.

Related terms

Review generation

Review generation is the system that asks every customer for a review automatically. How it works, how fast is safe, and why it beats asking in person.

Review attribution

Review attribution connects a new Google review to the request that caused it. Why Google makes it hard and how conversion rate is measured anyway.

Review gating

Review gating means only asking happy customers for public reviews. Why it violates Google's policies, what it risks, and what to do instead.

Having this problem right now?

Not showing on Maps Profile suspended Verification failed Reviews not showing Wrong info on profile

Want this handled for you?

RapidLocal runs your Google Business Profile end to end — categories, services, posts, review capture, and map pack tracking on a geo-grid so you can see it move.

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