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Review generation

Review generation is the practice of systematically asking every completed customer to leave a review, usually by text and email with a direct link to the review form. It replaces asking in person, which most staff forget, with an automatic request triggered when a job closes.

The trigger matters more than the wording. A request sent within a few hours of a finished job converts far better than one sent a week later, because the experience is still fresh.

A direct link to Google's review form removes the steps where most people give up: finding the business, scrolling, and tapping "Write a review."

One reminder to people who didn't respond usually recovers a meaningful share. More than two starts to feel like pressure.

Why it matters

It's the only reliable way to keep a steady flow of new reviews, and steady flow — not a one-time burst — is what Google rewards.

Common questions

Is it allowed to ask customers for Google reviews?

Yes. Google allows asking. What it forbids is paying for reviews, offering incentives, and asking only customers you expect to be positive.

Text or email for review requests?

Text gets opened far more often, so it leads. Email is the fallback for customers with no mobile number.

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