Review attribution
A typical method: a customer taps a tracked link, and a review appears within seven days under a name matching their first name and last initial. That's counted as a conversion.
Once someone is matched, they stop getting follow-ups — nobody wants a reminder after they've already done it.
Attribution also shows which message wording and send time earns the most reviews, so the system can favor it.
Without it, you're guessing whether requests work. With it, conversion rate becomes a number you can improve.
Common questions
What is a good review conversion rate?
It varies widely by industry and customer list. Track your own baseline for the first month, then measure changes against it.
Why can't Google tell me who left a review?
Reviewer privacy. Only the public name and photo are shown, so any matching is an estimate.
Related terms
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