Google posts
Standard posts stay visible for about a week before rolling into an archive, which is why posting once a quarter accomplishes nothing. Two to four a week keeps something current on the listing at all times.
The posts that work aren't announcements. They're the job you finished yesterday, the seasonal problem showing up in customer calls this month, the offer that's actually live, and the question you get asked constantly. Photos from real jobs outperform graphics.
Treat posting as a conversion and freshness lever rather than a ranking one. The listing looks alive, and the person comparing three businesses sees one that's clearly working.
Almost nobody in local service posts consistently, so it's cheap differentiation on the exact surface where the buying decision happens.
Common questions
Do Google posts help SEO?
Not directly. They contribute to activity and freshness, and they measurably improve engagement with the listing, but they don't move the map pack the way reviews and categories do.
How long do Google posts stay live?
Most post types remain prominent for about seven days, then move to an archive still reachable from the profile. Event and offer posts run until their end date.
Related terms
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