Plumbing CRM that turns drain calls into water-heater quotes.
Built for plumbers: emergency dispatch, upsell pipeline, automated review requests, and a mobile app crews actually use.
The same problems show up across plumbing companies.
Drain-cleaning jobs never get upsold into water-heater quotes
After-hours emergencies go to voicemail
No system to nudge a 5-star review after a happy fix
Tech assignments still happening in group texts
Every plumbing crm engagement ships with:
Emergency dispatch routing
After-hours form routes to on-call plumber via SMS with ETA back to customer.
Upsell pipeline
Drain call flagged 'water heater questions asked' → automated follow-up with quote. Stops 4-figure jobs from getting forgotten.
Mobile crew app
Photo upload, job status, GPS check-in, customer signature capture. No install required.
Automated review engine
Closed job triggers SMS + email review request. 4-5 star routes to GBP, 1-3 star to private feedback.
Sales pipeline
Quote → schedule → invoice. Each stage SLA-tracked, auto-nudges keep quotes moving.
Bundled with website
Bundled — not a standalone purchase. Same monthly bill as the site.
Your first 90 days with RapidLocal
Lead capture + instant routing
Every web form, missed call, and inbound SMS lands in one inbox. Owner gets a push notification within 30 seconds. Missed-call text-back is live from day one — most plumbers we onboard recover 8–12 jobs in the first month from this alone.
Pipeline + scheduling
Customer pipeline with stages (new / qualified / quoted / scheduled / won / lost), drag-to-reschedule calendar, automated confirmation + reminder SMS to cut no-shows, and quote-builder with deposit collection.
Review + nurture automation
Automated review requests routed to Google for 4–5★ and a private feedback form for 1–3★. 4-touch nurture sequence for unconverted quotes. Past-customer reactivation at 6 and 12 months. By month 3 most shops see 2–3x recurring revenue from existing customers.
RapidLocal vs. typical agency vs. DIY
| RapidLocal | Typical agency | DIY | |
|---|---|---|---|
| Setup fee | $0 | $1,000–$3,000 | $0 |
| Monthly | $99–$699 all-in | $200–$500/seat | $30–$100/seat |
| Lead → SMS routing | Included | Add-on | Self-configured |
| Missed-call text-back | Included | Add-on | Manual |
| Review automation | Included | Add-on | Manual |
| Per-seat fees | None | Yes | Yes |
A residential plumber recovered $14K in missed jobs in 30 days
Illustrative result: a 3-truck residential plumber on the Grow tier had a 38% missed-call rate before signup (Twilio call log). After turning on missed-call text-back and the AI receiver, 73% of those missed calls converted to a text reply within 5 minutes. In month 1 the owner recovered 12 jobs worth ~$14K that would have gone to voicemail. Your recovery numbers depend on current call volume and how aggressive your pricing is on the rebook offer.
Compare contractor CRMsFrom $99/mo. Everything bundled.
Website, CRM, sales automation, scheduling, and analytics — one flat price, no per-seat fees. Plumbing pages, SEO, and lead routing are included on every plan.
CRM for plumbing — FAQ
Is the CRM extra?
No — bundled with every plumbing website.
How does it compare to ServiceTitan / Workiz / Housecall Pro?
Great tools if you already pay for them. Ours is bundled with the site and covers what most independent plumbers actually need. We integrate with the major three if you want to keep them.
After-hours dispatch?
Yes — on-call rotation, customer ETA confirmation, escalation rules.
QuickBooks integration?
Yes.
Mobile crew app?
Yes — mobile web app, no install.
Customer photo upload pre-dispatch?
Yes — homeowner texts a photo of the leak, system attaches to ticket and surfaces to dispatcher.
Data export?
Full CSV + photo export anytime.
Setup time?
14-21 days total.
Ready to own plumbing crm in your metro?
One trade per city. 30-min call to scope.