Junk Removal · Austin
Haulwell booked $180K of pre-scheduled jobs from one programmatic page set
An Austin junk-removal operator launched a 40-neighborhood programmatic landing page set and filled the calendar two weeks out.
Pre-scheduled jobs (6 mo)
$180K
Cost per booked job
−68%
Page-1 neighborhood terms
33
Deposits captured at quote
82% of bookings
The challenge
Haulwell was paying Yelp and Thumbtack for leads at $40–$80 a pop and losing margin. They needed organic discovery in Austin neighborhoods without an enterprise SEO budget.
What we shipped
- Spun up 40 neighborhood pages under one Austin city hub, each with unique local context and a same-day quote form
- Connected GBP review pulls to AggregateRating schema on every page
- Stripe-backed deposit flow on the quote form to filter tire-kickers
"We killed the Yelp spend in month 3. The portal tells me which neighborhood pages are driving jobs so I know where to add trucks."