Roofing · Minneapolis
How Stormscout 4x'd storm-season inbound leads in 90 days
A Minneapolis roofing crew rebuilt on RapidLocal pre-storm season and captured a 4x lift in form submissions with the same ad spend.
Form submissions (90 days)
+312%
Organic impressions
+418%
Page-1 keywords
47 new
Time-to-first-touch
Under 6 min avg
The challenge
Stormscout was losing storm leads to paper-and-text-message workflows. Their old site ranked on page 3 for 'roofing Minneapolis' and the contact form emailed a single inbox with no routing.
What we shipped
- Rebuilt on RapidLocal with city + neighborhood landing pages for Minneapolis, St. Paul, Edina, and Bloomington
- Wired Service + LocalBusiness + FAQPage schema sitewide; submitted a dedicated city sitemap to GSC
- Built CRM with auto-routing by ZIP code so claim photos land in the right project manager's queue
- Launched 12 EEAT guide pages targeting insurance-claim long-tail queries
"We went into storm season with the same crew and 4x the booked inspections. The CRM caught calls we used to lose in voicemail."