Birdeye vs RapidLocal
Enterprise reputation and customer-experience platform covering reviews, messaging, surveys and listings.
Side-by-side
| Feature | Birdeye | RapidLocal |
|---|---|---|
| What you're buying | Software licence. You operate it. | Managed service. We operate it and report. |
| Published price | Quote-based; commonly reported from around $300/mo per location | $297 setup, then $99/mo. Listed publicly. |
| Contract | Annual is standard | Month to month. Cancel any time. |
| Who writes the Google posts | You do | We publish 2–4 per week, from your real jobs |
| Who asks for reviews | You configure the campaign | We run it — job complete triggers the request |
| Who replies to reviews | You, or AI drafts you approve | Drafted and posted for you, 1–2★ escalated to you first |
| Past-customer reactivation | Bulk campaign you build | Paced drip we run, so the reviews stick |
| Map pack rank tracking | Included in higher tiers | Geo-grid baseline in week one, monthly after |
| Category + services optimization | Not a platform feature | Rebuilt against whoever holds your three-pack |
| Setup effort from you | Onboarding plus ongoing operation | One 20-minute call and profile access |
| Territory exclusivity | No | One client per trade per metro |
Multi-location brands with a marketing employee whose job is to run the platform.
It's a big product sold to companies with staff to operate it. A four-truck plumbing shop buys a dashboard, not an outcome — and pays enterprise money for the seats.
FAQ
For a local service business, yes — but they're different kinds of product. Birdeye sells you software and your team runs it. We run your Google Business Profile for you: posts, review requests, replies, category work and map pack tracking, for $297 setup and $99/mo.
Birdeye doesn't publish a price list; you get a quote from sales. Publicly reported figures commonly start around $300/mo per location and rise with modules and locations. Check with them directly — plans change.
If you have someone whose job is to log in daily and use it, Birdeye is capable software. If nobody has logged in for two months, you're paying for a dashboard — that's when a managed service costs less and produces more.
A Minneapolis roofing crew rebuilt on RapidLocal pre-storm season and captured a 4x lift in form submissions with the same ad spend.
Read the case study