BrightLocal vs RapidLocal
Self-serve local SEO software: rank tracking, geo-grid, GBP audits, listings and (on its top plan) review tools.
Side-by-side
| Feature | BrightLocal | RapidLocal |
|---|---|---|
| What you're buying | Software you log into | A service that runs your profile for you |
| Published price (1 location) | $41–$65/mo depending on plan | $99/mo, no setup fee, one tier |
| Review requests | Grow plan only ($65/mo) | Included — SMS and email after every job |
| Review replies | You write them | Written and posted for you |
| Google posts | Posting tool on Manage and Grow — you write them | 2–4 per week, written for you |
| Categories, services, attributes | Audit flags issues; you fix them | Rebuilt by us during setup |
| Map pack rank measurement | Rank tracker and geo-grid included | Geo-grid baseline, re-run monthly |
| Who does the ongoing work | You or your agency | Us |
Agencies and hands-on owners who want cheap, capable software and have the time to do the work themselves. On price alone, BrightLocal costs less than we do.
It's a toolkit, not a service. It shows you what's wrong and gives you buttons to fix it, but someone still has to write the posts, ask for reviews, reply to them and rebuild the categories every week.
FAQ
Yes. BrightLocal's single-location plans are $41–$65 a month on monthly billing, per their help center. We charge $99 a month. The difference is labor: BrightLocal is software you run, we do the work.
If you have a few hours a week and enjoy the work, BrightLocal is excellent value. If you'd rather never log into a tool, a managed service makes more sense.
Only on its Grow plan, per BrightLocal's plan comparison. Track and Manage don't include the review tools.